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Digital marketing is the process of creating, managing, and executing a marketing plan that uses digital platforms to reach and engage customers. According to the National Association of Business Economics, digital marketing is responsible for creating customer loyalty, increasing brand awareness, and driving sales.
Digital marketing can be divided into two categories: online marketing and offline marketing. Online marketing includes activities like creating a website, developing an online presence, and using online advertising. Offline marketing includes activities like conducting market research, building relationships with key influencers, and getting out there in person.
There are many different ways to execute digital marketing campaigns. Some popular methods include email marketing, social media marketing, search engine optimization (SEO), lead generation, and content marketing. Each method has its own strengths and weaknesses. It’s important to find the strategy that works best for your business and target your audience appropriately.