If you are thinking about SEO and are looking for an SEO professional then it is important that you get the right solution the first time around.

Search engine optimisation consultant are responsible for planning, implementing, and managing company clients' overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.

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As with any service request, you must a) state clearly what you need and b) make sure you understand what services are offered and at what cost. 

If your potential SEO specialist starts guaranteeing Google rankings, that's no good. Google itself states that no one can guarantee rankings in Google search results. 

It is important to identify the keywords for which you want your website to rank in Google search results and this list must be agreed upon by both parties. 

It's easier to rank well on Google for a more specific and targeted phrase (like "SEO Sunshine Coast") than it is for a more general phrase (like "SEO"). Apart from that, there are some technical aspects of your website that make your website more Google-friendly and easier for your SEO provider to optimize. 

These are the things that need to be discussed and understood before you start the search engine optimization of your website.