There are many different types of web design, from those built using website templates and 'build your own site building applications to complex content managed and e-commerce web designs such as those used by big brand names like Amazon, eBay, and Tesco.

Some companies, even some big-name companies, have unprofessional-looking and badly designed websites. Some have amazing-looking websites but because of their high graphical content and minimal text content can take an age to load, are not user friendly, and do not provide what the visitor wants.

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Good Website Design

Though many aspects of website design differ from site to site, many things remain the same throughout the majority of websites on the internet. Most notably is the navigation or menu.

The way in which a website's menu works and looks is very important, as ultimately, visitors to a website are looking for certain criteria that will make them either stay and interact or leave. This ability for a website to keep visitors interested is sometimes referred to as stickiness.

Visitors want an attractive visually exciting experience, but perhaps more importantly, they want 'ease of use'. Website usability is a key factor for websites that want their visitors to stick around, make an inquiry, and ultimately complete a transaction and order a product or service.