Email is a wonderful thing. It costs almost nothing and can be shipped almost anywhere in the world in just a few minutes. When used properly, email can advance your business. If not used properly, it can harm your business.
Here are some ways email can harm your business:
The first way email can harm your business is by spamming any email address you can find. There is a second way that email can harm you online.
Web hosting can provide you with an email account:
Most hosting companies allow you to register your preferred domain name there, sign up for a hosting account and, ultimately, create your own email account with your domain name. You don't have to go through a complicated process. A good web hosting provider will even help you by walking you through it.
The result is an email letting people know that you are serious about your business and ready to be taken seriously. However, you can also read more about the benefits of collaboration tools that are used in email hosting services.
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Start a weekly or monthly newsletter:
Start a newsletter to build trust in you and your company. Use email to stay in touch with your customers and prospects. Provide valuable content. Don't bombard your customers with advertisements or sales letters. People like to buy from people they know, like, and trust. Newsletters can help you move in that direction.
Newsletters are also great for cross-selling other related products and services to your customers who have already purchased. Remember to keep high-quality content and information useful. Make it easy for people to delete their ballots if they want. Using a newsletter can be a great tool to increase sales.